Health Behavior has Flipped on its Head
Jenny discusses the important connection between consumer health behavior and the patient experience with their health care.
Get a glimpse into the research that goes into doing the research.
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Anna Trainer
- Apr 27, 2021
- 7 min
Life, Liberty, and the Pursuit of Health Equity
The opportunity to attain the highest level of health should be an inherent human right.
Simply Strategy
- Apr 12, 2021
- 3 min
Observations of their Idiosyncrasies
WashU student athlete Mary Frances reflects on her internship with the Simply Strategy team.
Dorothy Carlin
- Mar 19, 2021
- 6 min
Hey Moderator: Just ask the Questions
Really good research moderators don’t just ask the questions. They have the capacity to problem solve with their clients.
Simply Strategy
- Jan 21, 2021
- 1 min
Root Cause Reminiscing
The evidence is clear that the SDOH are factors in population health, but what’s the basis for the inequity in health outcomes?
Dorothy Carlin
- Jan 15, 2021
- 4 min
Our Visibility has Decreased; Our Outlook has not
Late last summer we could see “it” coming—the economic impact that would hit in 2021 which would threaten to push us off course.
Jenny Klenke
- Dec 22, 2020
- 3 min
Moderating Complex Moments
Qualitative research is both a human art and a behavioral science.
Simply Strategy
- Oct 22, 2020
- 2 min
From Fieldwork to Fulfilling Purpose: Dorothy's Personal Passion Led to Simply Strategy's Success
What began with determination and a laptop has grown into a team with complementary expertise and impressive resumes of their own.
Dorothy Carlin
- Jul 28, 2020
- 3 min
Data-Driven Case for Missouri Medicaid Expansion
Medicaid expansion is not just the smart economic choice to make, but the ethical choice as well.
Dorothy Carlin
- Jun 15, 2020
- 2 min
Ask Anna
Anna might cheer for the Cincinnati Reds, but we still love her and appreciate the array of knowledge and skills she brings to our firm.
Anna Trainer
- May 19, 2020
- 3 min
Brand Tracking in a Virtual World
The brands making the biggest impact seem to be those that are connecting with and making themselves relevant to consumers during this time.
Jenny Klenke
- May 7, 2020
- 2 min
Trackers Over Time
The gold standard of measuring your overall brand health is a well-designed brand tracking study.
Dorothy Carlin
- Apr 22, 2020
- 3 min
Strategy to Thrive, Not Just Survive
I love my job and the enormous leeway I have instituting policies and implementing practices to take care of our most important asset.
Dorothy Carlin
- Apr 8, 2020
- 3 min
Why We Win: Everybody Loves Reggi
Reggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”
Reggi Rideout
- Apr 3, 2020
- 4 min
Data Collection in a Time of Distancing
Reggi discusses the shift to online and remote service options necessitated by COVID-19.
Dorothy Carlin
- Mar 27, 2020
- 2 min
Why We Win: Jenny is a Smart Cookie
It’s no secret we are a little shop doing some big research. Jenny is a key component.
Dorothy Carlin
- Mar 26, 2020
- 2 min
This Too...
I’ll join the choir repeating the strangeness of these times. I'm relying on insights learned from my parents.
Dorothy Carlin
- Mar 25, 2020
- 2 min
Simply Strategy WBE and WOSB Certified and “Teaming” Ready
Simply Strategy is now certified by WBENC, the largest certifier of women-owned businesses in the United States.
Dorothy Carlin
- Jan 22, 2020
- 2 min
Assessing the Landscape Before Drawing the Map
Why positioning and purpose may come before strategic planning.
Reggi Rideout
- Dec 28, 2019
- 3 min
"Tell Me More": Qualitative Research
Understanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"
We are researchers, anthropologists, strategists, analysts, problem-solvers and, above all, listeners.
ANNA TRAINER
RESEARCH ANALYST, PROJECT MANAGER
SIMPLY STRATEGY
