Health Behavior has Flipped on its Head
Jenny discusses the important connection between consumer health behavior and the patient experience with their health care.
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Anna Trainer
Apr 27, 20217 min
Life, Liberty, and the Pursuit of Health Equity
The opportunity to attain the highest level of health should be an inherent human right.
Simply Strategy
Apr 12, 20213 min
Observations of their Idiosyncrasies
WashU student athlete Mary Frances reflects on her internship with the Simply Strategy team.
Dorothy Carlin
Mar 19, 20216 min
Hey Moderator: Just ask the Questions
Really good research moderators don’t just ask the questions. They have the capacity to problem solve with their clients.
Simply Strategy
Jan 21, 20211 min
Root Cause Reminiscing
The evidence is clear that the SDOH are factors in population health, but what’s the basis for the inequity in health outcomes?
Dorothy Carlin
Jan 15, 20214 min
Our Visibility has Decreased; Our Outlook has not
Late last summer we could see “it” coming—the economic impact that would hit in 2021 which would threaten to push us off course.
Jenny Klenke
Dec 22, 20203 min
Moderating Complex Moments
Qualitative research is both a human art and a behavioral science.
Simply Strategy
Oct 22, 20202 min
From Fieldwork to Fulfilling Purpose: Dorothy's Personal Passion Led to Simply Strategy's Success
What began with determination and a laptop has grown into a team with complementary expertise and impressive resumes of their own.
Dorothy Carlin
Jul 28, 20203 min
Data-Driven Case for Missouri Medicaid Expansion
Medicaid expansion is not just the smart economic choice to make, but the ethical choice as well.
Dorothy Carlin
Jun 15, 20202 min
Ask Anna
Anna might cheer for the Cincinnati Reds, but we still love her and appreciate the array of knowledge and skills she brings to our firm.
Anna Trainer
May 19, 20203 min
Brand Tracking in a Virtual World
The brands making the biggest impact seem to be those that are connecting with and making themselves relevant to consumers during this time.
Jenny Klenke
May 7, 20202 min
Trackers Over Time
The gold standard of measuring your overall brand health is a well-designed brand tracking study.
Dorothy Carlin
Apr 22, 20203 min
Strategy to Thrive, Not Just Survive
I love my job and the enormous leeway I have instituting policies and implementing practices to take care of our most important asset.
Dorothy Carlin
Apr 8, 20203 min
Why We Win: Everybody Loves Reggi
Reggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”
Reggi Rideout
Apr 3, 20204 min
Data Collection in a Time of Distancing
Reggi discusses the shift to online and remote service options necessitated by COVID-19.
Dorothy Carlin
Mar 27, 20202 min
Why We Win: Jenny is a Smart Cookie
It’s no secret we are a little shop doing some big research. Jenny is a key component.
Dorothy Carlin
Mar 26, 20202 min
This Too...
I’ll join the choir repeating the strangeness of these times. I'm relying on insights learned from my parents.
Dorothy Carlin
Mar 25, 20202 min
Simply Strategy WBE and WOSB Certified and “Teaming” Ready
Simply Strategy is now certified by WBENC, the largest certifier of women-owned businesses in the United States.
Dorothy Carlin
Jan 22, 20202 min
Assessing the Landscape Before Drawing the Map
Why positioning and purpose may come before strategic planning.
Reggi Rideout
Dec 28, 20193 min
"Tell Me More": Qualitative Research
Understanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"
We are researchers, anthropologists, strategists, analysts, problem-solvers and, above all, listeners.
ANNA TRAINER
RESEARCH ANALYST, PROJECT MANAGER
SIMPLY STRATEGY
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