Jenny KlenkeMay 13, 20214 minHealth Behavior has Flipped on its Head Jenny discusses the important connection between consumer health behavior and the patient experience with their health care.
Anna TrainerApr 27, 20217 minLife, Liberty, and the Pursuit of Health EquityThe opportunity to attain the highest level of health should be an inherent human right.
Simply StrategyApr 12, 20213 minObservations of their IdiosyncrasiesWashU student athlete Mary Frances reflects on her internship with the Simply Strategy team.
Dorothy CarlinMar 19, 20216 minHey Moderator: Just ask the Questions Really good research moderators don’t just ask the questions. They have the capacity to problem solve with their clients.
Simply StrategyJan 21, 20211 minRoot Cause Reminiscing The evidence is clear that the SDOH are factors in population health, but what’s the basis for the inequity in health outcomes?
Dorothy CarlinJan 15, 20214 minOur Visibility has Decreased; Our Outlook has not Late last summer we could see “it” coming—the economic impact that would hit in 2021 which would threaten to push us off course.
Jenny KlenkeDec 22, 20203 minModerating Complex MomentsQualitative research is both a human art and a behavioral science.
Simply StrategyOct 22, 20202 minFrom Fieldwork to Fulfilling Purpose: Dorothy's Personal Passion Led to Simply Strategy's Success What began with determination and a laptop has grown into a team with complementary expertise and impressive resumes of their own.
Dorothy CarlinJul 28, 20203 minData-Driven Case for Missouri Medicaid Expansion Medicaid expansion is not just the smart economic choice to make, but the ethical choice as well.
Dorothy CarlinJun 15, 20202 minAsk AnnaAnna might cheer for the Cincinnati Reds, but we still love her and appreciate the array of knowledge and skills she brings to our firm.
Anna TrainerMay 19, 20203 minBrand Tracking in a Virtual WorldThe brands making the biggest impact seem to be those that are connecting with and making themselves relevant to consumers during this time.
Jenny KlenkeMay 7, 20202 minTrackers Over TimeThe gold standard of measuring your overall brand health is a well-designed brand tracking study.
Dorothy CarlinApr 22, 20203 minStrategy to Thrive, Not Just SurviveI love my job and the enormous leeway I have instituting policies and implementing practices to take care of our most important asset.
Dorothy CarlinApr 8, 20203 minWhy We Win: Everybody Loves ReggiReggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”
Reggi RideoutApr 3, 20204 minData Collection in a Time of DistancingReggi discusses the shift to online and remote service options necessitated by COVID-19.
Dorothy CarlinMar 27, 20202 minWhy We Win: Jenny is a Smart CookieIt’s no secret we are a little shop doing some big research. Jenny is a key component.
Dorothy CarlinMar 26, 20202 minThis Too...I’ll join the choir repeating the strangeness of these times. I'm relying on insights learned from my parents.
Dorothy CarlinMar 25, 20202 minSimply Strategy WBE and WOSB Certified and “Teaming” ReadySimply Strategy is now certified by WBENC, the largest certifier of women-owned businesses in the United States.
Dorothy CarlinJan 22, 20202 minAssessing the Landscape Before Drawing the MapWhy positioning and purpose may come before strategic planning.
Reggi RideoutDec 28, 20193 min"Tell Me More": Qualitative ResearchUnderstanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"