Updated: Apr 1, 2020
The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs. Through regional partner organizations, WBENC verifies that companies are at least 51% owned and controlled by one or more women, and that management and daily operations are controlled by one or more of the women owners. WBENC is also a third-party certifier for the United States Small Business Administration (SBA) Woman Owned Small Business (WOSB) program.
Simply Strategy has been awarded both of these distinguished certifications as the founder, Dorothy Carlin, Principal, is the only shareholder. Simply Strategy held a certification as a Woman-Owned Business Enterprise (WBE) by the State of Missouri but chose to scale its network of connections to a national level.
Simply Strategy is proud of its status as a small, woman-owned business, which propels its insights-driven, personalized approach to projects. This sense of pride and passion starts at the top of its nimble team, and Carlin sees that, coupled with the national certifications, it will lead to more opportunities for the firm in the future. “In addition to serving clients directly, Simply Strategy intends to leverage its certification with partners and in ‘teaming’ with government contractors to bring our capabilities and perspective to successful outcomes for its corporate and government clients,” according to Carlin.
Simply Strategy provides services in the following categories and codes:
NAICS 541613 Marketing consulting services (More) [Primary Code]
NAICS 541618 Other Management Consulting Services (More)
NAICS 541910 Marketing Research and Public Opinion Polling (More)
UNSPSC 80141500 Market research
UNSPSC 80141501 Marketing analysis
UNSPSC 80141507 Consumer based research or clinics or focus groups
UNSPSC 80141509 Market intelligence or competitive analysis
UNSPSC 80141510 Market research telephone surveys
UNSPSC 80141511 Market research paper surveys
UNSPSC 80141512 Market research on location surveys
UNSPSC 80141513 Market research one on one interviews
UNSPSC 80141514 Market research mail surveys
UNSPSC 93141509 Social problems analysis or management services
UNSPSC 93141602 Population sample surveys services
UNSPSC 93141605 Population trends or projections services
UNSPSC 93141610 Demographic studies