WE THINK  //  Our Philsophy

Is it an insight?

Or just a fact?

Identifying an insight often starts with a problem, typically one that is not fully understood. An insight shifts understanding in a novel way, exposing areas where the facts, people or expectations are not aligned. Or where there are inconsistencies in existing knowledge or perception.

Insights reveal a depth of comprehension beyond what stakeholders already know or can readily detect. That’s why getting out of the internal echo chamber of institutional knowledge is critical.

That’s also why not every response to every question counts as an insight. And an 80-slide deck isn’t the culmination of our efforts.

As anthropologists, researchers and communicators, we mine for the true insights. The ones that differentiate as much as they resonate.


And while there’s no one way to get there, here are a few of the means we use to uncover insights for our clients and partners.

Aside from experience, degrees and countless hours of prior research, we bring our perspective to everything we do. Here’s what you can expect from Simply Strategy, no matter the assignment.

We listen at all levels.

It’s not just the C-suite that makes an organization tick. By understanding your problem inside and out, we can offer helpful guidance.

We welcome discussion.

New ideas can cause friction. We’re okay with that. We get to the heart of the matter quickly in order to make progress together.

We walk more than a mile.

Understanding your audience means following their experience in detail. We call it journey mapping. And we go to great lengths to dissect the intricacies and implications associated with that journey.

We don’t let the hypothesis dictate the conclusion.

We go in with an open mind and a full quiver of experience to navigate the path.

We work well with others.

Chances are, you have ideas. You may even have another partner. We want to integrate with the larger team and always add to the process.

We mine for diamonds.

While our process is holistic, we work to keep it focused. We want to see you shine, not churn.

We are not robots.

Science and methodology play a role in gleaning insight. So does intuition. We use both sides of our brains to activate your audience’s.

We invest ourselves in our community.

As volunteers, leaders, moms and friends, we put our hearts into our efforts because we see how it affects those around us.

Research isn’t a department. It’s the start of our relationship.

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