WE ARE  //  Our Team

Meet our team, an extension of yours.

Our goal is to further yours. And we bring the essential disciplines to solve difficult problems. 

The right combination of objectivity and passion make us consultative partners alongside you and your stakeholders.

We love working for the well-being of communities—babies, moms and everyone in-between.


Entrepreneur, Professional Researcher, All-Around Humanitarian

Dorothy Carlin

Principal Strategist

Named a “Top Entrepreneur” by St. Louis Small Business Monthly, Dorothy understands that creativity and insight are the key components to problem solving. This sense of conviction led her to establish her own strategy practice in 2008.


From Drake University’s J-School to Washington University’s Olin B-School to each piece of research she uncovers, Dorothy is a continuous learner. While running Simply Strategy, she also helms study design, research teams, and provides moderation and analytic insight to clients ranging from philanthropic foundations to Fortune 500s. With her Professional Researcher Certification and extensive client service experience, Dorothy plays a crucial role in crafting strategy, particularly for clients in the public health and healthcare arenas.  


As an Olin Board Fellow, she began her service on the YWCA St. Louis Board of Directors and now serves as Vice Chair. Dorothy previously served on the boards of the St. Louis Chapter of the National Association of Women Business Owners (NAWBO), and the Community Service Public Relations Council (CSPRC). But perhaps her proudest titles are “Coach” and “Mom” to her two kids.

Email Dorothy

Reggi Rideout

Vice President of Strategy

Reggi brings personal passion and professional experience to understanding the key factors impeding healthy communities and organizations.


She leads communication, programming and advocacy strategy from initial research design to execution. Any team member will tell you she is easy to work with and effortlessly astute at directing decentralized partners. With particular expertise in maternal and child health, she has worked with various regional and statewide initiatives to install practices that improve outcomes, including serving on the board of the St. Louis Area Diaper Bank. 


Drawing from a deep well of experience in healthcare management, event execution and nonprofit work, Reggi brings heart to every step of every project she touches. When she isn’t with her Simply Strategy team, you can usually find her coaching or cheering on her three kids somewhere on just about any given field.

Email Reggi

Collaborator, Communicator, Nonprofit Whisperer

Researcher, Anthropologist, Data Interpreter

Anna Trainer

Senior Analyst, Project Manager

With Master’s degrees in both Public Health and Anthropology along with a Post-Master's Certificate in Program Evaluation, Anna is ideally suited for behavioral health research and statistical analysis. At Simply Strategy, her focus is on project management and quantitative and qualitative data analysis. She leverages her social science training to provide expertise in cultural competency, educational outreach efforts, and evaluation. Her diverse experience includes peer-reviewed publications in both Public Health and Anthropology and presentations at national conferences.

In her downtime, she enjoys reading sci-fi and fantasy books to her baby and rooting for her Cincinnati Reds while surrounded by an ocean of Cardinals fans.

Email Anna

Jenny Klenke

Vice President of Consumer Experience

Drawing on more than 25 years of experience, Jennifer is an accomplished and results-oriented researcher with expertise in developing study methodology, managing projects, conducting statistical analysis, and effectively communicating insights to both internal and external teams. With her Masters in Marketing with an emphasis on market research, she understands not only how to build relationships with clients but also how to help them achieve their goals.


She also delivers immeasurable value to her three children, three cats and one very busy beagle.

Email Jenny

Manager, Analyst, Student of Consumers

We're collaborative by nature. And from time to time, we bring on additional resources to deliver specific expertise on behalf of our clients. Whether it's a statistician, data scientist, creative partner or media specialist, we work to ensure the client experience is seamless and the end product is strengthened. By extending our team when needed, we are able to offer scale without unnecessary overhead.

Our strategic partners


Researcher, Facilitator, World Improver

Eric Armbrecht, MS, PhD

Strategic Consultant

Through peer-reviewed published work, speaking engagements, facilitation and more, Eric uses all the tools at his disposal to improve public health. He has applied his expertise to more than 10 CDC-funded projects with the Missouri Department of Health and Senior Services.


As a Principal of Open Health, Eric is directly involved in public health initiatives of all sizes. He also serves as associate professor in the Saint Louis University School of Medicine. With an emphasis on chronic disease management, he is a data scientist and nationally renown public health outcomes evaluator with the expertise to translate data into positive action.


As a partner to Simply Strategy, he brings insight and guidance to grant writing, evaluation, and healthcare systems projects. Lending his technical expertise, as well as perspective on national best practice models, Eric is a valued collaborator.


Attorney, Advocate, Nurse Practitioner, Collector of Degrees

Susan Kendig, JD, WHNP-BC, FAANP

Strategic Consultant

In multiple roles, Sue is committed to the concept of clinical and community integration as a tool to improve women’s health outcomes as well as optimize the quality and efficiency of healthcare service delivery. Whether as an attorney, nurse practitioner or community volunteer, she seizes every opportunity to positively impact the community.


Her primary areas of focus include patient safety, primary care, and clinical integration, including Patient Safety Organization (PSO), ACO and Medical Home initiatives. On the national landscape, she is a member of the Council on Patient Safety in Women’s Health Care and the Alliance for Innovation in Maternal Health (AIM) partners group, and locally serves as a Board of Directors Chairperson for Generate Health St. Louis, a coalition dedicated to achieving “zero racial disparities” in birth outcomes.


Sue is a valuable partner for Simply Strategy, offering perspectives as a leader in both the healthcare and health policy space. Providing expertise on maternal child health, and input on program design and community engagement, Sue’s insight supports a variety of projects.

Our creative partners

Darling Logo 1C Black.png