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TEAM  //  

Meet our team, an extension of yours.

We are as invested in health and well-being as you are. 


With the right combination of objectivity and passion, we bring the industry knowledge your vision deserves.

We love working for the well-being of communities—babies, moms and everyone in-between.


Entrepreneur, Professional Researcher, All-Around Humanitarian

Dorothy Carlin


Named a “Top Entrepreneur” by St. Louis Small Business Monthly and a “Most Influential Business Woman” by the St. Louis Business Journal, Dorothy understands that creativity and insight are the key components to problem solving. This sense of conviction led her to establish her own strategy practice in 2008.


From Drake University’s J-School to Washington University’s Olin B-School to each piece of research she uncovers, Dorothy is a continuous learner. 


While running Simply Strategy, she also supplies insight to clients ranging from philanthropic foundations to Fortune 500s through consulting, facilitation and moderating. With her Insight Professional Certification (IPC) and extensive client service experience, Dorothy plays a crucial role in crafting strategy, for clients across the health and healthcare spectrum.


Dorothy is a leading driver of business success and better outcomes for communities served by her clients.


As an Olin Board Fellow, she began her service on the YWCA St. Louis Board of Directors and now serves as Vice Chair. Dorothy previously served on the boards of the St. Louis Chapter of the National Association of Women Business Owners (NAWBO), and the Community Service Public Relations Council (CSPRC). But perhaps her proudest titles are “Coach” and “Mom” to her two kids.

Email Dorothy

Reggi Rideout

Vice President of Strategy

Reggi brings personal passion and professional experience to understanding the key factors impeding healthy communities and organizations.


She leads program management, advocacy, and consulting strategy from initial design to execution. Any team member will tell you she is easy to work with and effortlessly astute at directing decentralized partners. An indispensable consultant partner to her clients, Reggi thrives on untangling complex issues. With specific expertise in maternal and child health as well as the social and structural determinants of health, Reggi has worked with various regional and statewide initiatives to secure funding and install policies and practices that improve outcomes. She also brings her professional background and passion for systems-level change to her role as President of the Board of Directors of the St. Louis Area Diaper Bank and St. Louis Alliance for Period Supplies. 

Drawing from a deep well of experience in healthcare management, event execution and nonprofit work, Reggi brings heart to every step of every project she touches. When she isn’t with her Simply Strategy team, you can usually find her helping with homework or cheering on her three kids.

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Collaborator, Communicator, Nonprofit Whisperer


Researcher, Anthropologist, Data Interpreter

Anna Trainer

Director of Programs and Evaluation 

With Master’s degrees in both Public Health and Anthropology along with a Post-Master's Certificate in Program Evaluation, Anna is ideally suited for behavioral health research and program evaluation. At Simply Strategy, her focus is on guiding evidence-based program evaluation and recommendations, conducting primary and secondary research to uncover insights for clients and initiative stakeholders, and promoting effective project management. She is guided by her social science background to consider everything through a lens of cultural competency and aims to increase equity and inclusion in all projects in which she is a part. Her diverse experience includes peer-reviewed publications in both public health and anthropology, an array of specialized epidemiological and statistical analysis work, and expertise in grant proposal writing for local, state, and federally funded grant opportunities.

In her downtime, she enjoys reading sci-fi and fantasy books to her two kids and rooting for her Cincinnati Reds while surrounded by an ocean of Cardinals fans.

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Meghan Adney, MPH, CPH

Data and Project Manager

Meghan is a passionate public health researcher and practitioner with over six years of experience in research, academic and consulting settings. Driven by a commitment to social justice, Meghan applies her background in behavioral science and health education to designing and researching community health initiatives that support equitable public health practice. 

Understanding the impact of community-level issues on individual-level outcomes, Meghan values collaborative, community-engaged approaches to promote change. As an experienced project manager, she leverages her success in research design, formative research, program development, implementation and evaluation in her role at Simply Strategy.

Meghan holds a Master’s degree in Public Health from Saint Louis University and is Certified in Public Health. She is pursuing a PhD in Public Health Studies at Saint Louis University, where she also serves as an adjunct instructor in the College for Public Health and Social Justice. In her free time, Meghan enjoys running around Forest Park with her husband and dog and spending Saturday mornings at the Tower Grove Farmers Market–often with Kuva coffee in hand.

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Information Distiller, Dot Connector, Perpetual Student


Manager, Analyst, Student of Consumers

Jenny Klenke

Vice President of Consumer Experience

Drawing on more than 25 years of experience, Jennifer is an accomplished and results-oriented researcher with expertise in developing study methodology, managing projects, conducting statistical analysis, and effectively communicating insights to both internal and external teams. With her Masters in Marketing with an emphasis on market research, she understands not only how to build relationships with clients but also how to help them achieve their goals.


She also delivers immeasurable value to her three children, three cats and one very busy beagle.

Email Jenny

We're collaborative by nature. And from time to time, we bring on additional resources to deliver specific expertise on behalf of our clients. Whether it's a statistician, data scientist, creative partner or media specialist, we work to ensure the client experience is seamless and the end product is strengthened. By extending our team when needed, we are able to offer scale without unnecessary overhead.

Our strategic partners


Researcher, Facilitator, World Improver

Eric Armbrecht, MS, PhD

Strategic Consultant

Through peer-reviewed published work, speaking engagements, facilitation and more, Eric uses all the tools at his disposal to improve public health. He has applied his expertise to more than 10 CDC-funded projects with the Missouri Department of Health and Senior Services.


As a Principal of Open Health, Eric is directly involved in public health initiatives of all sizes. He also serves as associate professor in the Saint Louis University School of Medicine. With an emphasis on chronic disease management, he is a data scientist and nationally renown public health outcomes evaluator with the expertise to translate data into positive action.


As a partner to Simply Strategy, he brings insight and guidance to grant writing, evaluation, and healthcare systems projects. Lending his technical expertise, as well as perspective on national best practice models, Eric is a valued collaborator.


Attorney, Advocate, Nurse Practitioner, Collector of Degrees

Susan Kendig, JD, WHNP-BC, FAANP

Strategic Consultant

In multiple roles, Sue is committed to the concept of clinical and community integration as a tool to improve women’s health outcomes as well as optimize the quality and efficiency of healthcare service delivery. Whether as an attorney, nurse practitioner or community volunteer, she seizes every opportunity to positively impact the community.


Her primary areas of focus include patient safety, primary care, and clinical integration, including Patient Safety Organization (PSO), ACO and Medical Home initiatives. On the national landscape, she is a member of the Council on Patient Safety in Women’s Health Care and the Alliance for Innovation in Maternal Health (AIM) partners group, and locally serves as a Board of Directors Chairperson for Generate Health St. Louis, a coalition dedicated to achieving “zero racial disparities” in birth outcomes.


Sue is a valuable partner for Simply Strategy, offering perspectives as a leader in both the healthcare and health policy space. Providing expertise on maternal child health, and input on program design and community engagement, Sue’s insight supports a variety of projects.

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