Moderating Complex Moments
Qualitative research is both a human art and a behavioral science.
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Get a glimpse into the research that goes into doing the research.
Insights about insights
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Anna Trainer
May 19, 20203 min
Brand Tracking in a Virtual World
The brands making the biggest impact seem to be those that are connecting with and making themselves relevant to consumers during this time.
Jenny Klenke
May 7, 20202 min
Trackers Over Time
The gold standard of measuring your overall brand health is a well-designed brand tracking study.
Dorothy Carlin
Apr 8, 20203 min
Why We Win: Everybody Loves Reggi
Reggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”
Reggi Rideout
Apr 3, 20204 min
Data Collection in a Time of Distancing
Reggi discusses the shift to online and remote service options necessitated by COVID-19.
Dorothy Carlin
Jan 22, 20202 min
Assessing the Landscape Before Drawing the Map
Why positioning and purpose may come before strategic planning.
Dorothy Carlin
Jan 9, 20201 min
Simply Strategy Awarded GSA Schedule
Simply Strategy was approved for the Multiple Aware Scheduled (MAS) Program, awarded by the United States General Services Administration.
Reggi Rideout
Dec 28, 20193 min
"Tell Me More": Qualitative Research
Understanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"
Dorothy Carlin
Dec 19, 20192 min
Human Experience Mapping: Why does it matter?
A human experience map (aka journey map) is a visualization of the touch-points a person encounters with your brand and organization.
Dorothy Carlin
Aug 19, 20193 min
What is an Actionable Insight?
At Simply Strategy, we're in the business of solving problems by finding actionable strategic insights for our clients.
Dorothy Carlin
Jul 27, 20172 min
Continuing a Maternal Health Journey (Part 2)
Our firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.
Dorothy Carlin
Jul 21, 20172 min
Embarking on a Maternal Behavioral Health Journey
Journey mapping is a tool that follows customers' experiences from initial contact throughout their relationship with the brand or product.
Dorothy Carlin
Jun 30, 20172 min
Our First Fellow
Zack was a Coro Fellow in Public Affairs. He shared his thoughts on his experiences working with Simply Strategy.
Dorothy Carlin
Dec 8, 20162 min
Simply Strategy Adds Bandwidth
As our firm continues to grow, Simply Strategy has added Anna Trainer, MA, MPH, as our new Research Analyst and Program Coordinator.
We are researchers, anthropologists, strategists, analysts, problem-solvers and, above all, listeners.
ANNA TRAINER
RESEARCH ANALYST, PROJECT MANAGER
SIMPLY STRATEGY
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