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Simply Strategy
Apr 12, 20213 min read
Observations of their Idiosyncrasies
WashU student athlete Mary Frances reflects on her internship with the Simply Strategy team.


Dorothy Carlin
Mar 19, 20216 min read
Hey Moderator: Just ask the Questions
Really good research moderators don’t just ask the questions. They have the capacity to problem solve with their clients.


Dorothy Carlin
Jan 15, 20214 min read
Our Visibility has Decreased; Our Outlook has not
Late last summer we could see “it” coming—the economic impact that would hit in 2021 which would threaten to push us off course.


Simply Strategy
Oct 22, 20202 min read
From Fieldwork to Fulfilling Purpose: Dorothy's Personal Passion Led to Simply Strategy's Success
What began with determination and a laptop has grown into a team with complementary expertise and impressive resumes of their own.


Anna Trainer
May 19, 20203 min read
Brand Tracking in a Virtual World
The brands making the biggest impact seem to be those that are connecting with and making themselves relevant to consumers during this time.


Dorothy Carlin
Apr 22, 20203 min read
Strategy to Thrive, Not Just Survive
I love my job and the enormous leeway I have instituting policies and implementing practices to take care of our most important asset.


Dorothy Carlin
Apr 8, 20203 min read
Why We Win: Everybody Loves Reggi
Reggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”


Dorothy Carlin
Mar 25, 20202 min read
Simply Strategy WBE and WOSB Certified and “Teaming” Ready
Simply Strategy is now certified by WBENC, the largest certifier of women-owned businesses in the United States.


Dorothy Carlin
Jan 9, 20201 min read
Simply Strategy Awarded GSA Schedule
Simply Strategy was approved for the Multiple Aware Scheduled (MAS) Program, awarded by the United States General Services Administration.


Simply Strategy
Feb 4, 20152 min read
Simply Strategy is WBE Certified
The certification not only recognizes women-owned businesses but also encourages their development.

We are researchers, anthropologists, strategists, analysts, problem-solvers and, above all, listeners.
ANNA TRAINER
RESEARCH ANALYST, PROJECT MANAGER
SIMPLY STRATEGY

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