Insights about insights

Why positioning and purpose may come before strategic planning.

A human experience map (aka journey map) is a visualization of the touch-points a person encounters with your brand and organization.

Check out these materials we helped create as part of the application of our insights to a public health campaign.

Our firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.

Journey mapping is a tool that follows customers' experiences from initial contact throughout their relationship with the brand or product.

Zack was a Coro Fellow in Public Affairs. He shared his thoughts on his experiences working with Simply Strategy.