Dorothy CarlinJan 22, 20202 minAssessing the Landscape Before Drawing the MapWhy positioning and purpose may come before strategic planning.
Dorothy CarlinDec 19, 20192 minHuman Experience Mapping: Why does it matter?A human experience map (aka journey map) is a visualization of the touch-points a person encounters with your brand and organization.
Dorothy CarlinJan 30, 20180 minCreative Development & Testing: Applying Insights to a Public Health CampaignCheck out these materials we helped create as part of the application of our insights to a public health campaign.
Dorothy CarlinJul 27, 20172 minContinuing a Maternal Health Journey (Part 2)Our firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.