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Human Experience Mapping: Why does it matter?

Dec 19, 2019
2 min

Human Experience Mapping: Why does it matter?

A human experience map (aka journey map) is a visualization of the touch-points a person encounters with your brand and organization.

Continuing a Maternal Health Journey (Part 2)

Jul 27, 2017
2 min

Continuing a Maternal Health Journey (Part 2)

Our firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.

Embarking on a Maternal Behavioral Health Journey

Jul 21, 2017
2 min

Embarking on a Maternal Behavioral Health Journey

Journey mapping is a tool that follows customers' experiences from initial contact throughout their relationship with the brand or product.

We are researchers, anthropologists, strategists, analysts, problem-solvers and, above all, listeners.

ANNA TRAINER
RESEARCH ANALYST, PROJECT MANAGER
SIMPLY STRATEGY

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