Leadership informed
by research. Judgment refined by experience.
For more than 30 years, Dorothy Carlin has helped organizations navigate complexity through research, strategy, and leadership. Over 18 years, she led and built Simply Strategy, an award-winning research and strategy consultancy serving Fortune 500 companies, nonprofits, and foundations.
Her leadership and work have earned recognition including the St. Louis Business Journal’s Most Influential Business Women and St. Louis Small Business Monthly’s Best in Consulting. An MBA graduate of Washington University’s Olin Business School, Dorothy has also been twice named NAWBO–St. Louis Member of the Year.
As Simply Strategy evolves, Dorothy is continuing to take on select projects while exploring what comes next—how technology is changing the way organizations research, evaluate, develop strategy, and put it into practice, and where context, experience, and human judgment remain essential.

In development.
Calibration examines how leaders develop better judgment through experience. Rather than offering a framework for certainty, it explores the ongoing practice of seeing ourselves, others, and complex situations with increasing clarity.
Drawing on Dorothy Carlin’s leadership experience, the paper explores Calibration as a discipline for navigating ambiguity with greater discernment, perspective, and judgment.
