WE DO  //  Our Capabilities

No two problems are exactly the same.

That’s why we bring a range of expertise to solve each one. Our team of passionate strategists, analysts and program managers work seamlessly to deliver excellence in the following disciplines.

Core Competencies

We custom design studies, conduct research and evaluation, and analyze the only way we know how—objectively. Our tool box is full of expertise to help uncover insights that will drive our recommendations and ultimately allow our clients to make decisions that have a purpose.

 

  • Qualitative (focus groups, in-depth interviews)

  • Quantitative (online and offline surveys)

  • Data analysis

  • Program evaluation (development, implementation and optimization)

Research, Analysis

& Evaluation

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We understand how to identify opportunities to improve how others interact with and within your organization. Points of pain and delight make up any experience—consumer, member or stakeholder. 

 

  • Culturally competent facilitation and interviewing

  • Ethnographies 

  • Process and consumer journey mapping

  • Validation and confirmation studies 

Human Experience

Mapping

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Whether crafting a comprehensive strategic plan, developing a well thought out response to grant or funding requests, or identifying and addressing gaps at any point in your journey, our wayfinding process yields sound strategic and tactical support. Working closely with internal stakeholders, we gather insight—and buy-in—along the way. 

 

  • Highly skilled communication and project management 

  • Objective consultation and facilitation 

  • Proposal and grant application development

  • Cross-disciplinary expertise

Strategic Wayfinding

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Through our process of developing a deep understanding of an organization’s problems and opportunities, along with trusted client relationships, we are uniquely qualified to help deliver on the steps ahead. Our multi-disciplinary team, in collaboration with our key partners, allows us to successfully help our clients develop and launch programs or accomplish key projects.   

 

  • Storytelling

  • Evaluation

  • Community engagement

  • Marketing communications 

  • Digital asset development 

Program Management

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We work in the treetops and the weeds.

REGGI RIDEOUT
VICE PRESIDENT OF STRATEGY
SIMPLY STRATEGY
OUR PROCESS //

The process is important.
The details are enlightening.

We approach every project with discipline and passion. We understand that strategy is about choices. Deciding where to focus, how to adapt and what will provide the most fertile territory—that’s our mission. And this is how we get there.

Inquiry

Receiving initial input and disposing of preconceptions, we begin our process with secondary and primary research, including facilitated discovery sessions and market analysis. Through strategies like journey mapping, we learn things we never knew we didn’t know. We take them with us to the next phase.

Inquiry

 

Insight

Separating the insights from the input, we find the convergence of audience, offering and opportunity. Through this analysis, we develop positioning and a strategic platform to guide us forward.

Insight

Implementation

The research and strategy come to life. With a thorough understanding of your goals, your obstacles and your audience, we make sound recommendations. And we don’t stop there. Our program management includes guiding the experience through multiple internal and external touch points.

Implementation