Anna TrainerMay 19, 20203 minBrand Tracking in a Virtual WorldThe brands making the biggest impact seem to be those that are connecting with and making themselves relevant to consumers during this time.
Jenny KlenkeMay 7, 20202 minTrackers Over TimeThe gold standard of measuring your overall brand health is a well-designed brand tracking study.
Reggi RideoutDec 28, 20193 min"Tell Me More": Qualitative ResearchUnderstanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"