CASE STUDY  //  Burning Questions

Turns out, there are stupid questions.

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HUMAN EXPERIENCE RESEARCH

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And we’re not afraid

to ask them.

We customize studies for organizations seeking to understand their audiences and make informed decisions. Due to the proprietary nature of those findings, we are not at liberty to share the results. So, we did what any self-respecting research firm should do: we devised our own survey. Through a series of qualitative and quantitative prompts, we gained insight into important topics like footwear preferences, most despised household chores and animal appreciation. 

The questions may seem frivolous, but the results are inspiring. That’s why we’re sharing them with you. If you were a participant, see how you aligned with the rest of the sample. If you’re a marketer, see how we can help you distill insights from carefully curated research.

Head-turning qualitative findings

We wanted to know—nay, we needed to know—which way our respondents turn their heads when eating a taco. Are there more than two possibilities? Is there a definitive answer? Will we ever be able to not think about this while eating tacos again? Yes, no and no.

Summary at a Glance
42%
Right
42%
Left
16%
Other

> METHODOLOGY

We set out to ask the questions no one else is asking. Why? Because we have the tools and the expertise to research just about anything. Also because we do not publish proprietary results for our “real” clients. 

 

Our anonymous online survey was deployed through Simply Strategy social media channels and among personal contacts/networks on Facebook, Twitter and LinkedIn. 

 

ULTIMATELY, we leveraged primary quantitative and qualitative research to further our own marketing efforts.

Diving deep into quantitative results

It’s impossible to quantify our love for household companions, but we tried anyway. And we learned more than we could’ve hypothesized. That’s why we do what we do. And we invite you to dig into the results like a feral furbaby.

Summary at a Glance
6%
Raccoon
20%
Big Cat
10%
Monkey

> DOWNLOAD FULL REPORT

What does this have to do with your business?

Good question, and we’re glad you scrolled far enough to let us ask it for you. Questions are a big part of our business. The more specific, the better. Before we devise any customized studies on your behalf, we invite you to fill in a few blanks about yourself below. 

 

Let us know what would help your organization achieve its goals.

I need:

Thanks! Submission sent.

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