Dorothy CarlinDec 19, 20192 minHuman Experience Mapping: Why does it matter?A human experience map (aka journey map) is a visualization of the touch-points a person encounters with your brand and organization.
Dorothy CarlinAug 19, 20193 minWhat is an Actionable Insight?At Simply Strategy, we're in the business of solving problems by finding actionable strategic insights for our clients.
Dorothy CarlinJul 27, 20172 minContinuing a Maternal Health Journey (Part 2)Our firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.
Dorothy CarlinJul 21, 20172 minEmbarking on a Maternal Behavioral Health JourneyJourney mapping is a tool that follows customers' experiences from initial contact throughout their relationship with the brand or product.