Trackers Over Time
The gold standard of measuring your overall brand health is a well-designed brand tracking study.
Get a glimpse into the research that goes into doing the research.
Insights about insights
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Dorothy Carlin
- Apr 22, 2020
- 3 min
Strategy to Thrive, Not Just Survive
I love my job and the enormous leeway I have instituting policies and implementing practices to take care of our most important asset.
Dorothy Carlin
- Apr 8, 2020
- 3 min
Why We Win: Everybody Loves Reggi
Reggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”
Reggi Rideout
- Apr 3, 2020
- 4 min
Data Collection in a Time of Distancing
Reggi discusses the shift to online and remote service options necessitated by COVID-19.
Dorothy Carlin
- Mar 27, 2020
- 2 min
Why We Win: Jenny is a Smart Cookie
It’s no secret we are a little shop doing some big research. Jenny is a key component.
Dorothy Carlin
- Mar 26, 2020
- 2 min
This Too...
I’ll join the choir repeating the strangeness of these times. I'm relying on insights learned from my parents.
Dorothy Carlin
- Mar 25, 2020
- 2 min
Simply Strategy WBE and WOSB Certified and “Teaming” Ready
Simply Strategy is now certified by WBENC, the largest certifier of women-owned businesses in the United States.
Dorothy Carlin
- Jan 22, 2020
- 2 min
Assessing the Landscape Before Drawing the Map
Why positioning and purpose may come before strategic planning.
Dorothy Carlin
- Jan 9, 2020
- 1 min
Simply Strategy Awarded GSA Schedule
Simply Strategy was approved for the Multiple Aware Scheduled (MAS) Program, awarded by the United States General Services Administration.
Reggi Rideout
- Dec 28, 2019
- 3 min
"Tell Me More": Qualitative Research
Understanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"
Dorothy Carlin
- Dec 19, 2019
- 2 min
Human Experience Mapping: Why does it matter?
A human experience map (aka journey map) is a visualization of the touch-points a person encounters with your brand and organization.
Dorothy Carlin
- Aug 19, 2019
- 3 min
What is an Actionable Insight?
At Simply Strategy, we're in the business of solving problems by finding actionable strategic insights for our clients.
Dorothy Carlin
- Jan 30, 2018
- 0 min
Creative Development & Testing: Applying Insights to a Public Health Campaign
Check out these materials we helped create as part of the application of our insights to a public health campaign.
Dorothy Carlin
- Jul 27, 2017
- 2 min
Continuing a Maternal Health Journey (Part 2)
Our firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.
Dorothy Carlin
- Jul 21, 2017
- 2 min
Embarking on a Maternal Behavioral Health Journey
Journey mapping is a tool that follows customers' experiences from initial contact throughout their relationship with the brand or product.
Dorothy Carlin
- Jun 30, 2017
- 2 min
Our First Fellow
Zack was a Coro Fellow in Public Affairs. He shared his thoughts on his experiences working with Simply Strategy.
Dorothy Carlin
- Dec 8, 2016
- 2 min
Simply Strategy Adds Bandwidth
As our firm continues to grow, Simply Strategy has added Anna Trainer, MA, MPH, as our new Research Analyst and Program Coordinator.
Simply Strategy
- Feb 4, 2015
- 2 min
Simply Strategy is WBE Certified
The certification not only recognizes women-owned businesses but also encourages their development.
We are researchers, anthropologists, strategists, analysts, problem-solvers and, above all, listeners.
ANNA TRAINER
RESEARCH ANALYST, PROJECT MANAGER
SIMPLY STRATEGY
