Jenny KlenkeMay 7, 20202 minTrackers Over TimeThe gold standard of measuring your overall brand health is a well-designed brand tracking study.
Dorothy CarlinApr 22, 20203 minStrategy to Thrive, Not Just SurviveI love my job and the enormous leeway I have instituting policies and implementing practices to take care of our most important asset.
Dorothy CarlinApr 8, 20203 minWhy We Win: Everybody Loves ReggiReggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”
Reggi RideoutApr 3, 20204 minData Collection in a Time of DistancingReggi discusses the shift to online and remote service options necessitated by COVID-19.
Dorothy CarlinMar 27, 20202 minWhy We Win: Jenny is a Smart CookieIt’s no secret we are a little shop doing some big research. Jenny is a key component.
Dorothy CarlinMar 26, 20202 minThis Too...I’ll join the choir repeating the strangeness of these times. I'm relying on insights learned from my parents.
Dorothy CarlinMar 25, 20202 minSimply Strategy WBE and WOSB Certified and “Teaming” ReadySimply Strategy is now certified by WBENC, the largest certifier of women-owned businesses in the United States.
Dorothy CarlinJan 22, 20202 minAssessing the Landscape Before Drawing the MapWhy positioning and purpose may come before strategic planning.
Dorothy CarlinJan 9, 20201 minSimply Strategy Awarded GSA ScheduleSimply Strategy was approved for the Multiple Aware Scheduled (MAS) Program, awarded by the United States General Services Administration.
Reggi RideoutDec 28, 20193 min"Tell Me More": Qualitative ResearchUnderstanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"
Dorothy CarlinDec 19, 20192 minHuman Experience Mapping: Why does it matter?A human experience map (aka journey map) is a visualization of the touch-points a person encounters with your brand and organization.
Dorothy CarlinAug 19, 20193 minWhat is an Actionable Insight?At Simply Strategy, we're in the business of solving problems by finding actionable strategic insights for our clients.
Dorothy CarlinJan 30, 20180 minCreative Development & Testing: Applying Insights to a Public Health CampaignCheck out these materials we helped create as part of the application of our insights to a public health campaign.
Dorothy CarlinJul 27, 20172 minContinuing a Maternal Health Journey (Part 2)Our firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.
Dorothy CarlinJul 21, 20172 minEmbarking on a Maternal Behavioral Health JourneyJourney mapping is a tool that follows customers' experiences from initial contact throughout their relationship with the brand or product.
Dorothy CarlinJun 30, 20172 min Our First FellowZack was a Coro Fellow in Public Affairs. He shared his thoughts on his experiences working with Simply Strategy.
Dorothy CarlinDec 8, 20162 minSimply Strategy Adds Bandwidth As our firm continues to grow, Simply Strategy has added Anna Trainer, MA, MPH, as our new Research Analyst and Program Coordinator.
Simply StrategyFeb 4, 20152 minSimply Strategy is WBE CertifiedThe certification not only recognizes women-owned businesses but also encourages their development.